Short Code - dedicated vs. shared

Shared short code are used by more than one business to run multiple marketing campaigns concurrently through the use of different keywords for each campaign. A business will use a keyword as its brand, but share the number with other businesses. For example, if you run a restaurant called Bob’s Restaurants, you might like to use the keyword Bobs for all your customer mobile interaction. When you run a campaign, customers might text in BOBS OFFER to the number 80672 to receive the latest 2 for 1 meal coupon.

Shared short codes are typically used because of the high cost associated with leasing dedicated short codes. If you would like your customers to text to a particular number, brand name or word, then you will need to use  dedicated short codes. If you would like to select this number, then this is called a vanity short code. If you just need exclusive use of the number, then a random short code will be sufficient for your purposes and is a cheaper option than a vanity short code.

 

InvolveMobile is able to provide cost effective mobile marketing solutions using both dedicated short codes and shared short codes. If you’re using a shared short code our intelligent technology will instantly recognize which account or business a text message belongs to so there will be no disadvantage to you, only cost savings!