Short Code: increase sales

Using short codes can help you increase sales in a variety of ways. Short code marketing can be used to drive sales instantly through couponing and sales offers. Mobile coupons can be sent to customers to redeem in store or specific point of sale promotions can provide keywords for consumers to text in to a short code to receive a special offer or discount at the point of sale. Text coupons can increase sales instantly as cell phones are carried by consumers almost 24/7 and text messages are almost always opened – so an excellent sales offer can quickly turn into excellent sales results!

Short code marketing can also be used to increase sales by specifically targeting consumers who are most likely to respond, or alternatively sending different messages based on a consumers stage in the purchasing cycle. Targeting specific consumers with special offers and alerts ensures they receive the right message at the right time. What better time to contact a potential customer than when they are just about to make their purchasing decision?

In order to target consumers with more relevant messages you need to collect information from them. Short code marketing is the perfect solution to have them text you small details, such as “Text in Sports to our short code if you would like to know when we have offers on sports item”.  To manage customer databases you need a text solution like InvolveMobile which simplifies the process of collecting and using targeted consumer information.

Short code marketing can also be used as part of longer term sales strategies focused on building customer relationships and loyalty. Short codes allow you to develop one on one relationships with customers through their mobile phones. Text messages you receive automatically include the customers mobile number, so you are able to database this for relevant optin mobile marketing messages.

This can be achieved through text clubs and text message alerts where members receive ongoing alerts and special offers, text contests where customers are rewarded with prizes or text voting to increase customer participation and interaction. All of these mobile marketing campaigns can help increase customer participation with your brand and help you build lasting customer relationships generating long term increases in sales.

Not only can short code marketing help you increase sales, you can do so in a very cost effective way. With InvolveMobile you can send texts to your customers for as little as 2c each without paying for a significant cost upfront related to dedicated short codes. You can use one of InvolveMobile’s shared short codes easily and cheaply.

Because short code marketing is so targeted you can make sure every text message you send is personalized to a highly engaged consumer who is likely to respond. Short code marketing’s ability to increase sales together with its cost effectiveness means the ROI is considerably higher than many other marketing channels – so you get more sales out of every dollar you spend!