SMS Short Code
A sms short code is a 5 or 6 digit number, just like a phone number, but shorter and easier to remember. SMS short codes are used to receive and send out text messages to consumers and are issued in the US by the short code authority - the Common Short Code Administration (CSCA). Short codes are leased (not owned) on a monthly basis by companies or SMS service providers like InvolveMobile.
Many companies use sms short codes to run their mobile marketing campaigns because they allow consumers to text back to any messages received. This facilitates customer interaction and two way communication, which builds relationships, customer loyalty and generates many opportunities for targeted mobile marketing.
To send out messages to consumers you must use an sms short code - this is a requirement of wireless carriers, the Mobile Marketing Association (MMA) as part of their best practice guide and may soon be covered by legislation.
InvolveMobile simplifies the process of launching an sms short code focused text messaging campaign – whether you’re interested in using dedicated short code or shared short codes, for long or short term campaigns, whatever industry you’re in, we have a mobile marketing solution for you.
Find out more about using short codes: