Mobile Marketing Solutions for TV stations
It’s essential for Television Stations to constantly engage their viewers and ensure advertisers are being offered direct to customer mobile marketing offers as part of their TV buys. It’s a fact that your advertising customers are beginning to use mobile marketing solutions o talk direct to consumers and are also likely being offered mobile marketing packages from your competitors.
Brands want to see consumers engaging with their products and are more demanding with leads and proof that sales are being generated from their advertising. Interactive real time communication mobile marketing should be an essential part of your TV Station’s marketing plan.
Mobile marketing allows you to reach a targeted audience and has a response rate that is almost instant and higher than traditional direct marketing channels. It is cost effective, fast to implement and easily measurable.
The long term opportunities from building a mobile database of viewers from TV is considerable, a detailed customer database is incredibly valuable to advertisers for targeted mobile offers.
InvolveMobile offers TV Stations an award winning mobile marketing software so you can easily use short codes and send bulk SMS using a wide range of mobile marketing campaigns.
Choose from a variety of TV station mobile marketing solutions including text to win and text voting to run on air contests, sweepstakes and polls, text to screen for real time interaction with viewers, mobile coupons and text message alerts and text clubs for ongoing communication with your viewers about programs, upcoming events and special offers.
Whatever your TV Station’s marketing needs are InvolveMobile can tailor a mobile marketing solution to meet them.
What are the benefits?
-
Increase viewing hours
-
Engage with your viewers in real time before, after and during programs
-
Increase viewer participation with programs through text voting and text to screen
-
Gain valuable feedback on programming
-
Build a database for ongoing marketing communications
-
Collect data on viewer demographics through mobile interaction
-
Create a text club for viewers to receive additional news and content related to programs
-
Drive viewers to your website
What can I do?