Mobile Marketing Solutions for Radio Stations
Radio stations are recognising that mobile marketing and text messaging is a perfect fit for the radio industry given that a listener has a mobile phone with them 24/7 and can be reached with the right mobile message at anytime.
Radio currently has a declining share of total advertising dollars, but by engaging with your audience through mobile marketing you can offer advertisers new solutions and the ability to drive new customer sales with a small investment.. Interactive real time communication with listeners mobile marketing should be an essential part of your radio station’s marketing plan.
Mobile marketing allows you to reach a targeted audience and has a response rate that is almost instant and much higher than traditional direct marketing channels. It is cost effective, fast to implement and easily measurable.
Just as importantly for radio stations, mobile is the perfect way for listeners to interact with their favourite station, DJ, show or artist. With every mobile text message or communication, the station can be building accurate databases for valuable sales opportunities for advertisers.
InvolveMobile offers radio Stations an award winning mobile marketing software so you can easily use short codes and send and receive bulk SMS using a wide range of mobile marketing campaigns.
Choose from a variety of radio station mobile marketing solutions including text to DJ, last song played, text to win to run contests and sweepstakes for listeners, text voting to encourage your listeners to interact and participate with the station and text message alerts and mobile clubs for ongoing communication with your listeners about programs, new music, events and special offers.
No matter what your Radio Station’s marketing needs are InvolveMobile can tailor a mobile marketing solution to meet them.
What are the benefits?
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Increase time spent listening
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Help advertisers reach their targets
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Increase revenue opportunities
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Engage your audience through quick and easy two way communication
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Allow your audience to send instant feedback, song requests, shout outs and more via text
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Build your listeners database by age, demographic, favourite music, genre etc
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Learn more about your P1’s and be able to text message them with personal and relevant alerts
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Create listener loyalty through mobile clubs and text alerts
What I can do?