Text voting
Text voting, also called SMS polling, is a poll conducted via text messages that are sent from peoples cell phones. You create a poll and ask your audience to vote via text message by sending in a vote to a short code. All the information is stored and reported in real time, including the voters mobile phone number.
It’s an excellent tool to capture your customer’s opinion or just to engage them and help with your business decisions. There are no limits to the types of SMS polling you can run, whether it be Option 1 v Option 2 or a multi-option poll that allows you to choose 1 from many, such as Vote for MVP in a sports game.
Text voting is one of the mobile marketing solutions most used by radio stations, TV stations, print Media and entertainment companies.
InvolveMobile allows you to run dynamic SMS polling with real time responses, such as “Thanks for your Vote for Madonna, this option is currently leading the tally with 62% of all responses!”.
What are the benefits?
-
Get to know your audience’s preferences and behaviour
-
Consumer engagement and interactivity
-
Build a customer database
What can I do?
-
The most common text voting examples are the reality show polls, whereby the audience vote on the candidate they want to win or lose.
-
You can also add a prize for the poll.
-
If you are a radio station, you can ask your audience to vote for their favourite song.