Text Club

Text club, also known as mobile club is a mobile subscription list, VIP group, memberbase where consumers opt-in (subscribe) to start receiving ongoing text message alerts on their cell phone.  The act of opt-in is called text registration or mobile registration.

Mobile registration works this way: You ask your audience to participate in your text club and to opt-in to mobile marketing alerts. They can do it in many ways, the most common is when they text your keyword to sms short codes. They may also be able to sign up online through your website or even write their name and cell number on a list inside a retail store or at an event.

After the person has opted-in, he/she has subscribed to your mobile club and you can start send them news, promotions, announcements, text message coupons, any type of mobile marketing campaign you want to inform the text club about.

It is important that at the point of offer to join the text club, the terms of the mobile registration are displayed, such as what content you will be sending, how often you will be sending text messages and even how to opot-out from further mobile messages. Sometimes these terms can also be communicated on a confirmation text message that the new mobile member may received.

InvolveMobile offers you the possibility of creating and managing a number of text clubs from within the one account, with an unlimited number of mobile registrations. Industries such as Radio, Entertainment, Print Media, Retail and Advertising Agencies use mobile registration as a mobile marketing campaign tool to sign people up to their mobile club.
Some of the text messaging alerts that are commonly sent out to a text club include:
  • SMS news alerts
  • Promotional text messages
  • SMS contest alerts
  • Sales offers and sales alert text messages
  • SMS traffic alerts
  • SMS weather alerts
  • School closure text messages
  • SMS upcoming song, SMS song information
  • TV program reminders text messages
What are the benefits?
  • Build your database for future mobile marketing campaigns
  • Create a loyalty program
  • Increase sales
What can I do?
  • Ask your audience to enter your text club and receive a mobile coupon or participate in a text contest to win a prize.
  • If you are a retailer, you can create a mobile club to inform your customers when there are new products available or when sales starts.
  • Radio stations build text clubs to inform their audience about concerts and songs launches.
  • If you are doing an event, you can ask you customers to join your mobile club to receive sms reminders.
  • You can offer your audience special sales conditions or discounts if they join your text club.

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