Mobile Coupons
A mobile coupon is a type of e-coupon (electronic coupons) and it is the next evolution of the old fashioned printed coupons, except mobile coupons now make it even more simple and powerful as a mobile sales tool for retailers. At this time, the only way to make mobile coupons work across all cell phones and mobiles is to send the coupon via text message to the customer’s cell phone to be saved or redeemed.
Mobile coupons are one of the most used mobile marketing solutions in the USA and the most effective way of running a loyalty program. According to Juniper Research, 3 billion mobile coupons are going to be issued to customers around the world by 2011. Retail and CPG brands are heavy users of mobile coupons.
What are the benefits?
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Increase sales
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Encourages customer loyalty
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Simple and cost effective (particularly for SMS coupons)
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SMS Coupons can be passed onto family and friends, so your sales offers are being marketed virally, which is incredibly valuable.
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Build your database
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Easily measure ROI