Case Studies

American Bible Society (ABS) is a major national faith-based organization that has been using INVOLVE effectively to reach out to patrons participating in localized events. At once such gathering of 13,000 faithful, over 47% of the audience participated in an invitation to engage via text messaging to receive scripture on their cell phones. Imagine engaging any audience that delivers close to a 50% response rate, giving participants instant gratification and delivering real-time information direct to ABS.

Here’s a great use of InvolveMobile marketing and a way to deliver location specific information. Text in the word “SHACK” followed by any zip code in the United States to instantly find the two closest Radio Shack stores to that zip code. This service can be advertised on a range of local and national media, from radio to outdoor posters, wherever RadioShack ads may appear. The power to personally customize information drives consumers in store and in turn, increases sales.

K104 is a top rating Dallas, Texas radio station that uses Involve to power its mobile community for listeners and to deliver revenue opportunities for its advertisers. K104 generates large mobile traffic and interactivity, with added VIP club and advertiser sponsored offerings. Listeners can register for the VIP club direct via text to a shortcode or through their website and they offer a number of signup groups to send out text alerts on giveaways (concert tickets, contests and prizes). With Involve the radio station is able to manage a massive amount of daily mobile traffic through DJ callouts, feedback, song requests, polling, information requests, contest entries and more! With every interaction Involve profiles each listener to help the station and advertisers understand more about the audience.